With the highest quality and most scalable identity & intent data, Command Precision has built a suite of solutions to help marketers, advertisers, agencies and brands throughout the campaign lifecycle.
Improve your marketing strategy with unique insights about target consumers. Explore demographic characteristics and behavioral propensities, and discover the places, chains and business categories they frequent. Uncover differences between your customers and the general population, or those of your top competitors.
Understand your customer’s path to purchase, including the places they visit before a point of interest, and how long they stay at a target location. Inform your marketing strategy with insight into visitation patterns by time of day and day of week.
Leverage behavioral and demographic analysis to tailor campaign creative and messaging while delivering contextually relevant advertising to your target audiences.
The way people behave on properties can be the most powerful signal for understanding who they are and what they want. Command Precision analyzes user identity and intent data so you can target users based on their real time behavior.
Understand your customer’s engagement across properties, including the places they visit, how long they visit and where they convert. Inform yourself with the analytics on engagement driven within products and solutions.
Identity and Intent data is are more than a point of interest. Receive context on properties through core attributes like address, time of activity , category, and more.
Measure the effectiveness of your entire media buy, including mobile, desktop, video, search, and social. Gain unified insights into which channels drive better performance to inform future targeting.
Compare and contrast performance by creative type, device or channel to determine what has the greatest impact on driving audiences to your properties.
Leverage real-time, comprehensive reporting to continuously monitor campaign performance. Easily adjust campaigns mid-flight to optimize the effectiveness of your strategy for driving visits and conversions.
Integrate online visits data into campaign metrics to effectively measure the impact of your campaign on driving consumers to your properties. Define the control and exposed groups for lift analysis customized to your specific needs.
Get to know customers on a realtime level. Track and analyze customer online exploration to make business decisions based on their real time patterns and behaviors.
Understand the makeup of a online exploration locations by evaluating the surrounding areas of interest. Determine attributes like average time of activity, areas of interest, abnormalities, and more.
Normalize your existing data, remove duplicates, populate missing attributes, and map to Command Precision records with the same technology we use on our own data. Work with tools that are built for online data and significantly outperform unspecialized data cleaning software.